These days, small businesses can’t just rely on word of mouth if they want to draw in customers. A lot of people don’t turn to their friends if they want to find a new business; they go to the internet instead. Companies need a website that can draw in plenty of search traffic.
The best way for a business to improve their search traffic is to work on local SEO. However, this is easier said that done. Thankfully, these local SEO tips will help businesses to get more traffic, and get more customers as a result of that.
1. Let Search Engines Know Where You Are
Search engines aren’t going to know where your business is based unless you tell them. Make sure that search engine spiders can easily figure out your location when they crawl your page.
Make sure you have a local address and phone number on every page of your site. Ideally, this information should go on your site’s footer.
You should also use location-based keywords on your site whenever you can. For example, if you’re located in Tampa Bay, you could use keywords like “Tampa Bay painters” or “furniture Tampa Bay.”
If you make your location clear, you should be able to get plenty of traffic from people in your area.
2. Add Your Business To Directories
There are all kinds of directories that businesses can add themselves to. Google has its own directory listings, as does review site Yelp.
Business owners should make sure that they’re listed in as many directories in possible. In addition, they should fill in as much information as they can. If a directory listing contains extra information, like a store’s hours, then search engines will give it priority over listings with less information.
3. Get Locals Talking About You
If you can get local people talking about your business on social media, you should be able to get a lot of new business. Not only will new people find you through social media, search engines will see your business as more important.
Offer people a discount for mentioning your business on a social media site. For example, if you own a restaurant, you could offer a free drink to people who take a picture of their meal and post it along with a certain hashtag.
Social media is a valuable marketing tool, and it can take a lot of the guesswork out of local SEO. Make sure you have a strong social media presence, and make sure you find ways to get people to talk about you on social media. From contest to hashtags to discounts, there are lots of ways to get more social media attention.
These local SEO tips can help any business to boost their visibility. The more search traffic a business gets, the better off they’ll be. When a business dominates the local search results, people will make a point of visiting them. More people are finding businesses online everyday. Make sure that the business they find is yours. To read more great local SEO tips, check out this article.